UK Fintech: ASEAN GTM via EOR

HQ: United Kingdom · Markets: Singapore + Indonesia · Model: EOR → planned entities

Challenge

London product and compliance teams needed on-ground relationship managers without standing up two ASEAN subsidiaries on day one.

Approach

• EOR Singapore for regional lead
• EOR Indonesia for market coverage
• Quarterly review toward local entities + multi-country payroll

Outcome

ASEAN coverage live while UK counsel sequenced incorporation. See hire in Asia from Europe.